Composition:
- President : Nathalie Klein, COCA-COLA SERVICES (left photo)
- Vice-Presidents : Corinne Fermyn, KBC (right photo ) and Philippe Orban, BELGACOM (photo in the middle)
- UBA responsible : Nathalie Hublet, Project Manager
Mission and Vision
Its Mission:
This platform defends the interests of the advertisers/members, and promotes Market Research.
Its Vision:
A new spirit... Become a source of mutual inspiration to drive proactively & efficiently our business, thanks to sharp insights about research, techniques, agencies and consumers.
Objectives
Its Motto: Impact through mutual CMI knowledge and inspiration.
Its role is three-folds (triangles: Partnership - Source of Inspiration-Credibility):
- defend member's interests and building partnerships (Febelmar-UBA contract, etc.);
- build member's capabilities (exchanging experiences and research news, inviting agencies, debating about research, evaluating agencies, organizing trends day, market research tool box,...);
- promote CMI (inviting other fonctions at trends day, active at Esomar congress, giving presentations in schools, CMI award,...).
Frequency : 5 times a year