The Union of Belgian Advertisers (UBA), is one of the founding member associations of the World Federation of Advertisers (WFA), and moreover, the UBA follows-up some European issues :
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Educational programme on advertising and sensitizing messages in the media, dedicated to the children from primary schools (Media Smart)
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Healthy Lifestyles and EU Platform on Diet, Physical, Activity and Health
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Nutrition and Health Claims Regulation
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Directive on Audiovisual Media Services Directive (ex. Directive on Television Without Frontiers)
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Self-Regulation principles
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Directive on Sales Promotions
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Directive on Unfair Commercial Practices
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etc.



















