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European dossiers handled at the Union of Belgian Advertisers (UBA)

The Union of Belgian Advertisers (UBA), is one of the founding member associations of the World Federation of Advertisers (WFA), and moreover, the UBA follows-up some European issues :

  

  • Educational programme on advertising and sensitizing messages in the media, dedicated to the children from primary schools (Media Smart)
  • Healthy Lifestyles and EU Platform on Diet, Physical, Activity and Health
  • Nutrition and Health Claims Regulation
  • Directive on Audiovisual Media Services Directive (ex. Directive on Television Without Frontiers)
  • Self-Regulation principles
  • Directive on Sales Promotions
  • Directive on Unfair Commercial Practices
  • etc.